Personal Work
Motion Teaser
A montage of video moments while on assignment in Africa, Europe and Japan by Casey Crafford.
Corporate Finance
Orange Potato Capital
Through the ups and the downs the devil is in the detail.
The Why
We follow our climber to the spectacular cliffs of the Cederberg where, just like investing, every movement is calculated. Investing small and often to win small and often, keeping an eye on the horizon to come away richer, literally.
A brand video created for a South African Forex Investment bank which tells the story of the iterative investment approach through free solo rock climbing.
CLIENT
Orange Potato Capital
DATE
Aug, 2019
DIRECTOR, DOP, CAMERA
Casey Crafford
CAMERA B
James Sanderson Smith
AGENCY
DUKE Advertising
POST PREDUCTION
Post
MODEL
Matt Climber
Personal Work
The Landscape Hunter
Journey with Thomas as he discovers you don’t have to travel far to find your next adventure.
THE WHY
I wanted to tell the story of Thomas, The Landscape Hunter, his adventures, travels and the discovery of beautiful places. It turned out there were other stories to be told too, one of the Cape Town water crisis as well as creating an awareness for the beautiful places easily accessible to us as South Africans, embracing the idea of being tourists in our own country.
CLIENT
Personal Work
DATE
June, 2018
DIRECTOR, DOP, EDITOR
Casey Crafford
CAMERA A
Bradyn Hopking
CAMERA B
Rory Springthorpe
SOUND
Dane Taylor
MODEL
Thomas Ferreira
Personal Work
Defiance
This is a reminder that some rules are made to be broken and how the spirit of defiance can be used to achieve unthinkable goals and break down irrelevant boundaries.
THE WHY
A few years ago I felt compelled to recreate a scene I saw; as the sun rose above the city streets a jogger was running on the spot waiting for a light to turn green. I thought to myself here’s a guy willing to wake up at the crack of dawn to get his exercise and he’s being reigned-in by some silly rule! Surely this man’s effort shouldn’t be belittled, if I were him I would defy the flashing red man across the street and stride on! I had dreamt about recreating this scenario cinematically for years and finally after a collaborative effort the Defiance project was born.
CLIENT:
Personal Portfolio
DATE:
Sep, 2017
DIRECTOR, DOP, EDITOR
Casey Crafford
CAMERA
Alistair Blair
ART DIRECTION
Brinke van Zyl
MODEL
Irene Scholz
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