About Casey
Casey Crafford is a Global Active Lifestyle & Commercial Photographer based in Cape Town, South Africa, with over 15 years of experience. He specialises in high-impact stills and video content, meeting the exacting standards of both Global Activewear Campaigns (ASICS, New Balance) and Major Series and Features (HBO, Netflix).
Known for an active, honest shooting style developed through extensive outdoor work, from solo climbing in the Cederberg to counter-poaching operations in the wildest African places, Casey nurtures a reliable and professional reputation on every set.
His comprehensive portfolio covers commercial content for leading brands across: football, running, cycling, yoga, track & field, hiking, camping, and trekking.
Stills
Commercial & Performance Photography
Casey has been capturing international editorial content for premier global titles including Men’s Health, Women’s Health, and Runner’s World magazine since 2015. Building on this elite editorial foundation, he lenses high impact visual narratives, including his first breakthrough international commercial campaign for ASICS in 2019. To date, he continues to produce striking stills campaigns for internationally recognized brands, focusing on authentic human movement, athletic performance, and commercial lifestyle photography.
Commercial Brand Films
Bringing a distinct commercial vision to the screen, Casey expanded into filmmaking by directing his first brand film for the financial investment firm Orange Potato Capital in 2019. Since then, he has produced and directed multiple motion campaigns for internationally recognized brands. His cinematography and directional work combine sharp, kinetic storytelling with high production value, delivering compelling commercial films and moving pictures that bring brand narratives to life.
AI Generation
Production, Evolved.
A high impact commercial campaign should deliver more than just beautiful narrative imagery. By utilising the specific professional photographs I capture for your brand on location or in studio, my generative AI workflow can recreate spotless, retail ready ghost mannequin product shots with very little extra cost. A single production gives you both premium lifestyle campaign images and a complete digital storefront asset library.
New Work
CLIENT: Moonsport (SA Rugby)
Shot on location in Cape Town, South Africa.
©2025 Casey Crafford. All Rights Reserved.
Clients
From local editorial titles such as Men’s Health Magazine to international brands like ASICS and New Balance. Casey continues to deliver genuine content with an adventurous spirit and a considered outcome.
Testimonials
Brands I’ve worked with.
Portfolio Shortcuts
Get in touch.
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